Brand Identity Development
Creating the brand is the first step. Being able to keep and continually reinforce the brand’s promise is how the brand’s authenticity and integrity lives on. Your people are your organizations’ greatest asset and need to own, become and echo that brand promise at every point. Your brand essence becomes your culture.
This culture will transcend, transform and transmit your core values, differentiators, and strengths. Organization support is central to brand identity, development, market impact and growth. It’s essential the organization and culture, training and hiring, processes and procedures aligns with and supports the delivery of the brand’s promise, as distinctively.
The power of brands as with human beings is found in story. Every brand has its own unique soul.
This is what is revealed through this process. Though there may be others in your space, there’s
only one of you. We discover you’re authentic essence and truth. It serves as our blueprint for
strategic messaging and creative delivery that makes you like no other.
DISCOVERY ELEMENTS
1/2 – 1-day discovery session with key staff
Brand essence Brand statement, promise and vision
Brand values and strengths
Brand personality
Emotional and tangible benefits
Brand strategies and opportunities
Recommendations
story
The power of brands as with human
beings is found in story. Every brand has
its own unique soul. This is what is
revealed through this process. Though
there may be others in your space, there's
only one of you. We discover you're
authentic essence and truth. It serves as
our blueprint for strategic messaging and
creative delivery that makes you like
no other.
Brand essence
Brand statement, promise and vision
Brand values and strengths
Brand personality
Emotional and tangible benefits
Brand strategies and opportunities
Recommendations
DISCOVERY ELEMENTS
1/2 - 1-day discovery session with key staff
Story is at the core of building your brand. Here’s where your story, verbally and visually, is created
Your vision takes expression to deliver one unified brand voice and experience to internal and
external audiences through a variety of channels.
CREATIVITY ELEMENTS
Story Architecture
Brand Messaging and Themes
Brand Tonality and Personality
Creative Design
Website Design and Build
Photography
Video Production
Brand Market Positioning
Story is at the core of building your
brand. Here's where your story, verbally
and visually, is created. Your vision takes
expression to deliver one unified brand
voice and experience to internal and
external audiences through a variety
of channels.
Story Architecture
Brand Messaging and Themes
Brand Tonality and Personality
Creative Design
Website Design and Build
Photography
Video Production
Brand Market Positioning
CREATIVITY ELEMENTS
Once your story has been created… it needs to be told, differently. Here’s where
we tell your story in the modern digitally driven world. The totality of your brand
strategy manifests as a holistic yet layered experience to target markets through a
variety of communications.
STORYTELLING ELEMENTS
Coaching Internal Teams
Advertising Campaigns
Media Strategy and Delivery
Media – Digital and Traditional
Analytics and Measurements
Once your story has been created… it
needs to be told, differently. Here’s
where we tell your story in the modern
digitally driven world. The totality of
your brand strategy manifests as a
holistic yet layered experience to target
markets through a variety of
communications.
Coaching Internal Teams
Advertising Campaigns
Media Strategy and Delivery
Media - Digital and Traditional
Analytics and Measurements
STORYTELLING ELEMENTS