“Human Being Well” Campaign
University of Miami Health System
University of Miami Health System for the first time ever opened the Lennar Foundation Medical Center which houses all the UHealth brands under one roof, Sylvester Comprehensive Cancer, Bascom Palmer Eye Institute and UHealth Sports Medicine. The vision behind the new medical center was to bring customer service to an industry that has forgotten what it is to treat people as human beings. The team challenged us to develop a campaign that would help launch and promote the building locally and nationally.
The Pink Collective launched the “Human Being Well” campaign which became not just a marketing effort but an internal strategic vision.
The Pink Collective has great creative energy. They delivered innovative ideas and perspectives. Exactly what we needed.
The Pink Collective strong work ethic was really appreciated by our leadership. They consistently delivered amazing work.
The Pink Collective passion, instinct and imagination are their true assets. Their storytelling and story making are remarkable.
The Pink Collective’s brutal honesty and clever insights around the art and science of branding simply sets them apart.
The Pink Collective changed the way we saw ourselves, approached our markets and how our customers saw us.
The Pink Collective strengthened our reach, attraction and relationships through deeper, more emotional branding.