South Florida Commuter Services

South Florida Commuter Services

CHALLENGE
SFCS and the Department of Transportation wanted to create awareness for the local MPO (Metropolitan Planning Organization), from our research we gathered that only 10% of the local market understood what an MPO is and what it does. The Pink Collective developed the “MPO Who?” campaign. We launched the campaign with a digital marketing plan along with some local cinema marketing.
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RESULT
The results we through the roof, we had a 75% increase in awareness throughout the local market. The video was entertaining and easily demonstrated how and what the MPO is.

The Pink Collective has great creative energy. They delivered innovative ideas and perspectives. Exactly what we needed.

The Pink Collective strong work ethic was really appreciated by our leadership. They consistently delivered amazing work.

The Pink Collective passion, instinct and imagination are their true assets. Their storytelling and story making are remarkable.

The Pink Collective’s brutal honesty and clever insights around the art and science of branding simply sets them apart.

The Pink Collective changed the way we saw ourselves, approached our markets and how our customers saw us.

The Pink Collective strengthened our reach, attraction and relationships through deeper, more emotional branding.