MCA Protect – Brand Development
MCA Protect challenged us with a brand refresh and launching a promo video catered to potential B2B clients. Based on our research it was determined that our target market was primarily male between the ages of 35-65. We conceptualized a video based on Formula 1 racing simply because besides being exciting we also leveraged the unique comparison to the software.
The Pink Collective successfully launched a brand new logo along with style guide, an updated website with promo video. The client was thrilled with the new look and boasted about how much easier the video made closing deals for them.
The Pink Collective has great creative energy. They delivered innovative ideas and perspectives. Exactly what we needed.
The Pink Collective strong work ethic was really appreciated by our leadership. They consistently delivered amazing work.
The Pink Collective passion, instinct and imagination are their true assets. Their storytelling and story making are remarkable.
The Pink Collective’s brutal honesty and clever insights around the art and science of branding simply sets them apart.
The Pink Collective changed the way we saw ourselves, approached our markets and how our customers saw us.
The Pink Collective strengthened our reach, attraction and relationships through deeper, more emotional branding.