SFCS and the Department of Transportation wanted to create awareness for the local MPO (Metropolitan Planning Organization) from our research we gathered that only 10% of the local market understood what an MPO is and what it does. The Pink Collective developed the “MPO Who” campaign. We launched the campaign with a digital marketing plan along with some local cinema marketing.
The results we through the roof, we had a 75% increase in awareness throughout the local market. The video hit the nerve and easily demonstrated how and what the MPO is.
- South Florida Commuter Services
- Video Concept / Production