The Pink Collective
The Pink Collective
South Florida Commuter Services

SFCS and the Department of Transportation wanted to create awareness for the local MPO (Metropolitan Planning Organization) from our research we gathered that only 10% of the local market understood what an MPO is and what it does. The Pink Collective developed the “MPO Who” campaign. We launched the campaign with a digital marketing plan along with some local cinema marketing.


The results we through the roof, we had a 75% increase in awareness throughout the local market. The video hit the nerve and easily demonstrated how and what the MPO is.

  • South Florida Commuter Services
  • Video Concept / Production