Orchid is The First Choice for catastrophe property insurance for thousands of agencies from coast to coast. It had been eight years since the last brand audit performed. With the corporate climate undergoing so much change from growth to acquisitions, it was crucial to get everyone on the same page to speak a unified brand language. There was a huge need to update and refresh their marketing collateral as well as client portal-based website to create a unified modern image.
We started with a fresh new mindset and developed a new brand manifesto that would rally the Orchid team to embrace the brand. We also presented them with a new brand style guide which was modern and elegant. The style guide assisted in creating and maintaining the brand throughout all mediums and by all members of their team.
- Web Development
- Video Production