For the first time, the University of Miami Health System wanted to internally promote their own team to help generate more funds and awareness within their own staff and communities. We were challenged to increase the staff and alumni participation in the Dolphin Cancer Challenge (DCC). The call-to-action was to get everyone to join “Team Hurricanes” which is the name of the team for the Dolphin Cancer Challenge.
We developed a microsite that made it easy for people to sign-up and create their own internal teams with the Team Hurricanes, the campaign was straight to the point “DCC with Me” was the call-to-action throughout the campaign. Our team also developed signage throughout the campus medical facilities and University.
- University of Miami Health System | Sylvester Comprehensive Cancer Center
- Outdoor Media
- Social Media
- Event Marketing
- Video Concept / Production
RIDE. RUN. WALK.