CHALLENGE/

Ansel & Miller, LLC is a law firm located in Hollywood, founded in 1984 by Eric Ansel an award-winning personal injury attorney. The firm consists of six highly skilled, professional attorneys focusing solely on Personal Injury, Wrongful Death, and Maritime cases. Personal Injury law represents highly competitive specialties, and Ansel & Miller was looking for a way in which to stand out from competing firms, while scaling their reach to facilitate growth and expansion into neighboring Florida counties.

SOLUTION/

Offering a resonating brand proposition was our first step in developing a differentiation between Ansel & Miller and other similar firms in the market. Through our Discovery process, the Pink team was able to connect the visceral nature and holistic ramifications of personal injury with the personal attention and approach Ansel & Miller employed in their representation of clients. With “When Life hurts…we make it Personal” as their new brand proposition and tagline, we were able to craft a multimedia campaign that acknowledges the long term impact that personal injury has on the victim and their families, as well as the importance of securing a firm like Ansel & Miller equipped to make a personal investment in a client’s personal injury case.