We’re truth-driven, authentically gritty and confidently transparent people. We pursue and discover truths that breakthrough, shift and transform – perceptions, thoughts, beliefs, feelings and behavior.
Why The Pink Collective
The Pink Collective, established in 2009, located in vibrant downtown Hollywood, Florida, is a uniquely collaborative, full-service creative experience agency that is passionately fearless in our pursuit of truths that transform people.
Our “collective team” business model brings a dynamic, multicultural, cross–disciplinary approach from business savvy brand, marketing, advertising, and media professionals with expertise across multiple industries and virtually all media channels.
We build awareness, change perception, strengthen attraction, inspire preference, build relationships, strengthen competitive advantage and create new market growth opportunities.
Meet Our Executive Team
The buck stops here. This is the team that is ultimately accountable for the creative output of our marketing Collective, and the growth-focused outcomes for our valued client partners. We are diverse in our perspectives, complementary in our skill sets but stubbornly cohesive in our commitment to empowering positive brands through our comprehensive marketing and advertising strategies.
Roly Rodriguez
Founder | Chief Executive Officer
Roly Rodriguez is the founder of Pink Collective and its chief brand strategist. He brings high-energy and creative vision guided by instincts that capture the human characteristics of brand storytelling. For more than 15 years as an award-winning creative director/brand strategist within the South Florida advertising and design community, his diverse portfolio includes creative strategy and execution for University of Miami Health Systems, Baptist Health System, Broward College, Palm Beach State College, Atlantis University, Royal Caribbean, Celebrity and American Cruise Lines, Sony, Toyota, Estee Lauder, Christian Dior, Guinness, Presidente Beer, Air Jamaica and Black & Decker.
Wendy Rolon
Executive Vice President
Wendy is a Senior Executive with more than 25 years of operational management experience. Her customer-centric, growth-minded strategies help companies to define and implement the approaches and team-building needed to help businesses grow. As a true Operations person, her focus at The Pink Collective is to ensure a high quality of service execution and exceptional customer experience.
Wendy is a seasoned higher education industry executive but has spent her most recent years focused on the co-development of a full-service marketing group, providing Marketing and Sales solutions to businesses. She also currently serves as a business mentor for small and mid-size companies with a special emphasis on women-owned businesses.
Richard McCulloch
Chief Experience Officer | Brand Strategist
After two decades in Higher Education, Richard brings a hybrid set of marketing skills to The Pink Collective® advertising agency. Leveraging his practical experience in Higher Education Administration to Higher Education Marketing, Richard has been able to oversee marketing campaigns that combine lead generation goals with brand-building experiences.
Serving in a leadership role at a traditional marketing and public relations agency, while also managing a separate digital marketing team gives Richard a comprehensive perspective that affords him a 360-degree view of campaign creation, content strategy, and integrated digital and traditional marketing strategies.
Burt Bornstein
Brand Strategist & Creative Director
Burt is Pink Collective’s brand strategist, co-creative director, and writer. He brings decades in strategic sales and marketing, major client development, and national accounts management with GE Healthcare. Since 2004 he’s helped companies and organizations discover, create, and tell their stories differently to inspire culture, change market perception, empower attraction, expand audience reach, drive the strategic vision and create new growth opportunities.
Claudia Fernandes
Sr. Art Director
Originally from Caracas, Venezuela, is our trilingual multicultural Art Director. She started at Ringling College of Art and Design for Illustration and graduated Cum Laude from the University of Miami with her degree in Creative Advertising and Electronic Media. Well beyond her ten years of experience in art direction/creative direction, Claudia is genuinely gifted in creative instinct for fashion, photography, and illustration. Her client experience ranges in various markets, from Music videos to developing the most captivating campaigns in the healthcare market. Clients like UHealth, UHealth Sports Institute, Baptist Health, Orchid Insurance, Caddycan, Dan Marino Foundation, and The Gordon Center University of Miami Miller School of Medicine.
Goan Diego Villanueva
Jr. Art Director
Goan’s creative prowess flourished within the dynamic realm of various advertising agencies, where he meticulously honed his expertise in design and communication. Goan’s influence extended across diverse platforms, seamlessly navigating the ever-evolving landscapes of social networks, email, and websites.
Goan’s diverse multi-media background includes animation, scriptwriting, storyboarding, designing illustrations, and animation. For over 12 years, he has been the driving force behind various groundbreaking projects, ranging from brand development to creating immersive websites, applications, video games, and captivating short films.
Goan’s multifaceted journey is a testament to his unwavering commitment to excellence and innovation within the pulsating heart of the advertising industry.
Lucy Guedes
Office Manager
Lucy, a true gift as our office administrator, brings balance, order, and sanity to our team. Her Criminal Justice degree from the University of Florida, strong managerial experience and diligent client service practices learned negotiating client compensations in the insurance industry, and steady, calm, patient-orientation developed processing casework in the legal industry serves us well. She’s simply remarkable!
Berry Jasin
EVP STRATEGIC PARTNERSHIPS
Berry Jasin is an author, professional speaker, and internationally recognized sales expert. As a board member of The Ad Council and HMC (Hispanic Marketing Council), Jasin is a thought leader in advertising, sales, and marketing.
With over 30 years of executive sales and leadership experience at Fortune 500 companies, including CBS, SBS, and iHeart, Jasin has sold over $800M of traditional and digital media. Jasin’s bilingual background and multicultural expertise have made him a prominent advertising executive in English and Hispanic markets.