Latest Work
We help clients see and be seen differently, more clearly in the hearts and minds of people who mean the most to you, across traditional and non-traditional channels because we’re socially creative at heart. We’ll drive your strategy and marketing objectives.
The Pink Collective has great creative energy. They delivered innovative ideas and perspectives. Exactly what we needed.
The Pink Collective strong work ethic was really appreciated by our leadership. They consistently delivered amazing work.
The Pink Collective passion, instinct and imagination are their true assets. Their storytelling and story making are remarkable.
The Pink Collective’s brutal honesty and clever insights around the art and science of branding simply sets them apart.
The Pink Collective changed the way we saw ourselves, approached our markets and how our customers saw us.
The Pink Collective strengthened our reach, attraction and relationships through deeper, more emotional branding.
Get to Know Us
We’re after original ideas that translate into compelling value propositions, so differently they’ll expand your effective reach, attract and inspire relationships, and create new opportunities that enable the full potential of your brand story to bring about transformation.
Our Team
We are creative strategists, storytellers, digital artists and designers, writers, producers and directors. We deliver rebranding campaigns for local, national and international clients, whether creating new or revitalizing existing brands, that drive strategic vision and business objectives. As business savvy brand, marketing, advertising, and media professionals we offer expertise across multiple industries and virtually all media channels.
Roly Rodriguez
President | CEO | CD
The founder and chief creative mind of The Pink Collective brings more than 15 years as an award-winning Creative Director with a diverse portfolio that spans numerous industry sectors in the South Florida advertising and design community. Roly brings a high-energy stamina of a competitive cyclist always in search of great challenges, people and relationships.
Burt Bornstein
Brand Strategist & Creative Director
Burt’s our brand strategist, co-creative director and writer. He brings decades in strategic sales and marketing, major client development and national accounts management with GE Healthcare. Since 2004 he’s helped companies and organizations tell their stories differently, change perception, inspire cultures, empower brand attraction, expand new audience reach, drive strategic vision and create growth.
Vanessa Moreno
Sr. Account Executive & Brand Strategist
Vanessa Moreno is a seasoned marketing, communications and public relations professional in South Florida healthcare industry. Her strong project management skills and creative insights, and strategic attention to detail, is a most valuable asset. Her experience, Marketing degree from University of Miami, and MBA from Nova Southeastern University serve our diverse client base and theirs stakeholders very well.
Shelly Senzon
Sr. Media Strategist
Shelley's 35+ year media/marketing career translates into diverse planning and buying experience. His areas of expertise extend into syndication, network television, local television, radio, consumer and trade print and electronic/emerging technologies. Some of his vast account experience includes Nintendo, Canon Cameras and Office Equipment, Warner Lambert, Colgate Palmolive, Dow Consumer Products, Merrell Dow Pharmaceuticals, McDonald's, MACY's, Hair Club For Men, Singer Asset Finance, Borden Foods, Super Kmart Centers, Dollar Rent A Car, Melitta Coffee, Canyon Ranch Spa & Wellness, Walt Disney Swan/Dolphin Hotels, Marriot (Mexico/Caribbean), Seminole Hard Rock Hotel & Casino Hollywood & Tampa, FL), Clearwater/St. Pete CVB, Panama City CVB and Fisher Island.
Amy Chattin
Director of Client Services
Amy brings more than 20 years of a unique industry portfolio in project management and marketing planning at the corporate and agency levels. Her Midwest roots, Journalism degree from the University of Nebraska and a parent of two children translate her strong and relentless commitment, patience and understanding to our clients, even under the most challenging circumstances.
Janet Granger
Sr. Account Executive & Marketing Strategist
Janet has an MBA in Marketing and Management from Columbia University and over 25 years strategic marketing experience that includes data analysis, media research, global content strategy, directing marketing, product development and nonprofit organizations, consulting entrepreneurial small businesses, an author, and more. Very talented, even better person.
Lucy Guedes
Operations and Customer Experience Manager
Lucy, a true gift as our office administrator brings a balance, order and sanity to our team. Her Criminal Justice degree from the University of Florida, strong managerial experience and diligent client service practices learned negotiating client compensations in the insurance industry, and steady, calm, patient-orientation developed processing case work in the legal industry serves us well. She’s simply remarkable!
Claudia Fernandes
Art Director
Originally from Caracas, Venezuela is our trilingual multicultural Art Director. She started in Ringling College of Art and Design for Illustration, and graduated Cum Laude from University of Miami with her degree in Creative Advertising and Electronic Media. Well beyond her six years experience in art direction, Claudia is truly gifted in creative instinct for fashion, photography and llustration.
Tiffany Rodriguez
Marketing Coordinator
Tiffany is one of our marketing coordinators with savvy insight and a contagious personality. She exudes a perpetual optimism, energetic confidence and strong worj ethic. She has 17 years of entertainment industry experience around music, TV and Broadway. She is also well versed in customer experience with clients such as Apple, AT&T and Carnival Cruise Lines. Our clients feel her sense of abundance and balance.
Natalia Goluboff
Graphic Designer
Natalia is one of our talented graphic designers born and raised in Buenos Aires, Argentina, with a Bachelor’s of Fine Arts in Graphic Design from Florida Atlantic University. She exudes optimism, positivity, and innovation in every way. She offers an easy-going and flexible disposition in her approach to creativity. She lives design and offers unusual insights in communicating emotions, ideas and attitudes.
