A brands purpose-driven DNA when properly amplified attracts engagement, fuels interaction, and inspires loyalty. Through our process, The PINK Collective® identifies the best of who you are, elevates the conversations that you have with your customers and galvanizes your team around an authentic and motivating brand proposition. Your brand is a promise to your customers, and a positive brand keeps that promise. It is through that commitment to credibility that you create “raving fans” where there were once just customers and brand ambassadors where there were once just employees. While many organizations focus on a Return on Investment for their marketing spends, positive brands also look for a Return on Impact. At the Pink Collective it is our belief that most organizations have the capacity and potential to become and be seen as a positive brand when they are empowered with a value-driven marketing strategy and a value-conscious internal culture. Most importantly, however, an empowered positive brand is the beneficiary of many positive outcomes, but there's one that matters the most to every organization: Growth.