Unusual Truth

We’re truth-driven, authentically gritty and confidently transparent people. We pursue and discover truths that breakthrough, shift and transform – perceptions, thoughts, beliefs, feelings and behavior.

Latest Work

We help clients see and be seen differently, more clearly in the hearts and minds of people who mean the most to you, across traditional and non-traditional channels because we’re socially creative at heart. We’ll drive your strategy and marketing objectives.

The Pink Collective has great creative energy. They delivered innovative ideas and perspectives. Exactly what we needed.

The Pink Collective strong work ethic was really appreciated by our leadership. They consistently delivered amazing work.

The Pink Collective passion, instinct and imagination are their true assets. Their storytelling and story making are remarkable.

The Pink Collective’s brutal honesty and clever insights around the art and science of branding simply sets them apart.

The Pink Collective changed the way we saw ourselves, approached our markets and how our customers saw us.

The Pink Collective strengthened our reach, attraction and relationships through deeper, more emotional branding.

Get to Know Us

We’re after original ideas that translate into compelling value propositions, so differently they’ll expand your effective reach, attract and inspire relationships, and create new opportunities that enable the full potential of your brand story to bring about transformation.

The Pink Collective Work
The Pink Collective Work
The Pink Collective Work
The Pink Collective Work
The Pink Collective Work
The Pink Collective Work
The Pink Collective Work

Our Clients

Experiensa - The Pink Collective
South Miami Hospita Baptist Health South Florida - The Pink Collective
Tigress - The Pink Collective
Headquarter Toyato - The Pink Collective
University Of Miami Health System - The Pink Collective
Sylvester Comprehensive Cancer Center - The Pink Collective
Rock and Rose - The Pink Collective
Atlantis University - The Pink Collective
MCA Projects - The Pink Collective
Orchid - The Pink Collective
South Floria Commuter Services - The Pink Collective
bgm certified Public Accountants - The Pink Collective
diamonds In The Rough - The Pink Collective

Our Team

We are creative strategists, storytellers, digital artists and designers, writers, producers and directors. We deliver rebranding campaigns for local, national and international clients, whether creating new or revitalizing existing brands, that drive strategic vision and business objectives. As business savvy brand, marketing, advertising, and media professionals we offer expertise across multiple industries and virtually all media channels.

Roly Rodriguez

President | CEO | CD

Roly Rodriguez is the founder of Pink Collective and its chief creative director. He brings high-energy and creative vision guided by instincts that capture the human characteristics of brand storytelling.
For more than 15 years as an award-winning Creative Director within the South Florida advertising and design community, his diverse portfolio includes creative strategy and execution for University of Miami Health Systems, Baptist Health System, Broward College, Palm Beach State College, Atlantis University, Royal Caribbean, Celebrity and American Cruise Lines, Sony, Toyota, Estee Lauder, Christian Dior, Guinness, Presidente Beer, Air Jamaica and Black & Decker.

Claudia Fernandes

Art Director

Originally from Caracas, Venezuela is our trilingual multicultural Art Director. She started in Ringling College of Art and Design for Illustration, and graduated Cum Laude from University of Miami with her degree in Creative Advertising and Electronic Media. Well beyond her six years experience in art direction, Claudia is truly gifted in creative instinct for fashion, photography and llustration.

Burt Bornstein

Brand Strategist & Creative Director

Burt is the Pink Collective’s brand strategist, co-creative director and writer. He brings decades in strategic sales and marketing, major client development and national accounts management with GE Healthcare. Since 2004 he’s helped companies and organizations discover, create and tell their stories differently to inspire culture, change market perception, empower attraction, expand audience reach, drive strategic vision and create new growth opportunities.

Carolina Taurel


Carolina is a skilled entrepreneur, achiever, leader and most importantly a mother of two. As The Pink Collective Director of Business Innovation she brings over 15 years of marketing experience that include Gold and Silver Addy Awards. Throughout her career she has engaged the local South Florida community in various leadership roles including local Chambers of Commerce as well as The City of Miramar and Broward County. Her passion is multi-cultural communications, advocacy, mentoring and empowering others to excel in positive social health and educational change. She’s not only reasorceful but a refreshing asset to our team.

Shelly Senzon

Sr. Media Strategist

Shelley's 35+ year media/marketing career translates into diverse planning and buying experience. His areas of expertise extend into syndication, network television, local television, radio, consumer and trade print and electronic/emerging technologies. Some of his vast account experience includes Nintendo, Canon Cameras and Office Equipment, Warner Lambert, Colgate Palmolive, Dow Consumer Products, Merrell Dow Pharmaceuticals, McDonald's, MACY's, Hair Club For Men, Singer Asset Finance, Borden Foods, Super Kmart Centers, Dollar Rent A Car, Melitta Coffee, Canyon Ranch Spa & Wellness, Walt Disney Swan/Dolphin Hotels, Marriot (Mexico/Caribbean), Seminole Hard Rock Hotel & Casino Hollywood & Tampa, FL), Clearwater/St. Pete CVB, Panama City CVB and Fisher Island.

Natalia Goluboff

Graphic Designer

Natalia is one of our talented graphic designers born and raised in Buenos Aires, Argentina, with a Bachelor’s of Fine Arts in Graphic Design from Florida Atlantic University. She exudes optimism, positivity, and innovation in every way. She offers an easy-going and flexible disposition in her approach to creativity. She lives design and offers unusual insights in communicating emotions, ideas and attitudes.

Amy Chattin

Director of Client Services

Amy brings more than 20 years of a unique industry portfolio in project management and marketing planning at the corporate and agency levels. Her Midwest roots, Journalism degree from the University of Nebraska and a parent of two children translate her strong and relentless commitment, patience and understanding to our clients, even under the most challenging circumstances.

Janet Granger

Sr. Account Executive & Marketing Strategist

Janet has an MBA in Marketing and Management from Columbia University and over 25 years strategic marketing experience that includes data analysis, media research, global content strategy, directing marketing, product development and nonprofit organizations, consulting entrepreneurial small businesses, an author, and more. Very talented, even better person.

Lucy Guedes

Office and Customer Experience Manager

Lucy, a true gift as our office administrator brings a balance, order and sanity to our team. Her Criminal Justice degree from the University of Florida, strong managerial experience and diligent client service practices learned negotiating client compensations in the insurance industry, and steady, calm, patient-orientation developed processing case work in the legal industry serves us well. She’s simply remarkable!

Vanessa Moreno

Sr. Account Executive & Brand Strategist

Vanessa Moreno is a seasoned marketing, communications and public relations professional in South Florida healthcare industry. Her strong project management skills and creative insights, and strategic attention to detail, is a most valuable asset. Her experience, Marketing degree from University of Miami, and MBA from Nova Southeastern University serve our diverse client base and theirs stakeholders very well.

Tiffany Rodriguez

Marketing Coordinator

Tiffany is one of our marketing coordinators with savvy insight and a contagious personality. She exudes a perpetual optimism, energetic confidence and strong worj ethic. She has 17 years of entertainment industry experience around music, TV and Broadway. She is also well versed in customer experience with clients such as Apple, AT&T and Carnival Cruise Lines. Our clients feel her sense of abundance and balance.